“É o marketing que engaja os sentidos do consumidor e afeta sua percepção, seu julgamento e seu comportamento.
A relação do brasileiro com perfumação vai muito além do corpo. Tudo precisa estar perfumado. É cultural a percepção de que estar perfumado é sinal de limpeza e cuidado.
Módulo II – Reputação Digital e o Empreendedor
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